Nearly every professional carries his
own business card. These little objects
have been the cornerstone of communication
and networking with new and potential
clients for over a century. They serve
as a way for a savvy professional to
make a lasting impression on others.
They also provide very important information
that makes the owner of the card and
his company accessible.
The business card has been has seen
few changes over the years. However,
even little changes can have a huge
impact. Today, many professionals
choose full color business cards to
present their information and for
good reason. The colorful cards can
be used to convey a message that goes
beyond company, name and contact information.
The full color business cards offer
creative options that can really help
a potential client remember you.
People tend to be visual. Think about
the many occasions in which you meet
someone new. How often do you walk
away trying to remember the person’s
name? For most of us, it is more often
than not. Very few people remember
what they hear. Most of us do remember
what we see. Using full color business
cards that includes a photo of yourself
can help potential clients remember
you.
Including a picture of yourself on
your full color business cards helps
other people connect your name to
your face. In many professional situations
this is ideal. However, in other instances
it may be beneficial for you to take
another approach depending on what
kind of goods and services you offer.
Your profession should be reflected
full color business cards through
their style and visual impact.
For example, I like to order special-made
cheesecakes that you can’t find
in any stores. (I do this because
I like to tell my guests that I make
them myself). I order from two different
chefs who specialize in this type
of product and I have both of their
information on the cards that they
gave to me. If one is too busy, I
can always use the other.
Both of them chose full color business
cards. One chef has a picture of herself
on the card while the other chef has
a picture of one of her cheesecakes
covered in raspberry sauce on her
full color business cards. Even though
both chefs make equally delicious
cheesecakes, I tend to order from
the chef whose card includes the tempting
picture of the cheesecake.
When you decide to make the jump
from plain black and white to full
color business cards, consider the
message you want to convey. If you’re
selling cheesecake, use a picture
of a sample cheesecake. This helps
your customers to quickly find your
card because it stands out and it
reflects exactly what the client is
seeking.
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